In Person or Hybrid
Credit Hours Required
Become a strategic marketer
Prepare to lead in an industry that rewards strategy, solutions, insights and problem solving. The MS in Marketing degree in Webster University’s Walker School of Business & Technology will prepare you to analyze marketing challenges and formulate effective marketing solutions within complex, real-world business settings.
Customize your marketing degree to meet your professional goals. Take a STEM-focused approach by adding a concentration in Analytics. Gain in-demand skills with a concentration in Digital Marketing Management. Or gain a competitive edge with a dual degree (MBA/MS in Marketing) that will fortify your personal brand and help you stand out to employers.
A global education focused on your success
Develop skills to advance your career
Whether you’re already experienced in marketing or just starting out, Webster’s Marketing master’s degree equips you for an exciting, advanced career. This program is ideal for:
- Recent graduates who want to launch a career in marketing
- Business professionals who desire specialized marketing skills
- Current marketers seeking leadership opportunities
Build your strategic marketing skills
As you progress through Webster’s Marketing curriculum, you’ll develop essential, practical skills to take the lead in planning, executing, and evaluating marketing endeavors. Specifically, you can expect to:
- Gather and analyze data to make impactful strategic marketing decisions.
- Develop and evaluate marketing strategies to foster long-term success and promote meaningful relationships.
- Flesh out solutions to complex business problems using marketing concepts.
Classes you will take
To earn your master’s degree in Marketing from Webster, you must complete 12 classes for a total of 36 credit hours. You’ll start with 10 classes (30 credit hours) of core courses followed by two courses (six credit hours) of electives. Additional coursework is required if you select an emphasis area or the dual degree option.
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Choose where you learn
Webster’s master’s degree in Marketing is available 100% online through Webster University Online. This means you have the flexibility to create a class schedule that fits within your personal and professional obligations. In other words, you never have to choose between family, work, and furthering your education.
This program is also available in person at Webster’s main campus in St. Louis or in Vienna, Austria. Or take a mixture of Webster University Online and in-person courses with a hybrid approach.
Explore the career pathways available with a master’s in Marketing
Graduating with a master’s in Marketing can qualify you for advanced positions in a variety of industries. According to the U.S. Bureau of Labor Statistics (BLS), overall employment of advertising, promotions and marketing managers is projected to grow 10% through 2031—nearly double the growth rate for all jobs. Our Career and Resource Center staff can help you in your job search as you pursue careers and salaries like those listed below.
Marketing Manager
Median annual salary
(National, September 2022)
Public Relations Manager
Median annual salary
(National, September 2022)
Market Research Analyst
Median annual salary
(National, February 2023)
Source: Bureau of Labor Statistics
Achieve your personal and professional goals
We’re here to help
Webster is committed to your success, and you'll never be alone as you pursue your master’s in Marketing.
- Faculty members provide personalized support, thanks to Webster's intentionally small classes—the average class size in our in-person Marketing courses is 12.
- Tutors and other academic support staff can help you tackle particularly tough assignments and classes.
- A global education broadens your perspective and gives you both the knowledge and experience to thrive, no matter where you are.
An education nationally recognized for quality
Earn your ACBSP-accredited Master of Science in Marketing from Webster University, an independent, nonprofit university accredited by the Higher Learning Commission (HLC).
Professors. Professionals. Mentors.
Gain real-world knowledge from faculty experts with professional marketing experience ranging from brand management to product development to international business. Our professors serve as mentors eager to support your career goals and connect you to opportunities, including internships and jobs.
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