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Marketing (MS)

Master the Latest Marketing Trends

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Locations Offered
Webster University Online,
In Person or Hybrid
18–24 months
Time to Completion
$730
Cost Per Credit Hour
36
Credit Hours Required

Become a strategic marketer

Prepare to lead in an industry that rewards strategy, solutions, insights and problem solving. The MS in Marketing degree in Webster University’s Walker School of Business & Technology will prepare you to analyze marketing challenges and formulate effective marketing solutions within complex, real-world business settings.

Customize your marketing degree to meet your professional goals. Take a STEM-focused approach by adding a concentration in Analytics. Gain in-demand skills with a concentration in Digital Marketing Management. Or gain a competitive edge with a dual degree (MBA/MS in Marketing) that will fortify your personal brand and help you stand out to employers.

A global education focused on your success

Develop skills to advance your career

Whether you’re already experienced in marketing or just starting out, Webster’s Marketing master’s degree equips you for an exciting, advanced career. This program is ideal for:

Build your strategic marketing skills

As you progress through Webster’s Marketing curriculum, you’ll develop essential, practical skills to take the lead in planning, executing, and evaluating marketing endeavors. Specifically, you can expect to:

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Classes you will take

To earn your master’s degree in Marketing from Webster, you must complete 12 classes for a total of 36 credit hours. You’ll start with 10 classes (30 credit hours) of core courses followed by two courses (six credit hours) of electives. Additional coursework is required if you select an emphasis area or the dual degree option.

Marketing core courses
  • Foundations of Marketing Strategic Thinking (Requisite Course)
  • Integrated Studies in Marketing
  • International Marketing
  • Management of Digital Marketing
  • Marketing Analytics
  • Marketing Channel Management
  • Marketing Management
  • Marketing Research
  • Marketing Statistics or Applied Business Statistics
  • Promotional Management

Electives within Marketing or from this list
  • Analytics Programming with R
  • Data Mining
  • Data Visualization
  • Essentials of Marketing and Resource Development in Nonprofits
  • Fundamentals of Branding
  • Integrated Business Processes and ERP
  • Managerial Leadership
  • Predictive Analytics

Analytics emphasis
  • Analytics Practicum
  • Analytics Programming with R
  • Data Mining
  • Data Visualization

Digital Marketing Management emphasis
  • Digital Marketing Strategy
  • Marketing in Electronic Commerce
  • Management of Social Media

Choose where you learn

Webster’s master’s degree in Marketing is available 100% online through Webster University Online. This means you have the flexibility to create a class schedule that fits within your personal and professional obligations. In other words, you never have to choose between family, work, and furthering your education.

This program is also available in person at Webster’s main campus in St. Louis or in Vienna, Austria. Or take a mixture of Webster University Online and in-person courses with a hybrid approach.

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Explore the career pathways available with a master’s in Marketing

Graduating with a master’s in Marketing can qualify you for advanced positions in a variety of industries. According to the U.S. Bureau of Labor Statistics (BLS), overall employment of advertising, promotions and marketing managers is projected to grow 10% through 2031—nearly double the growth rate for all jobs. Our Career and Resource Center staff can help you in your job search as you pursue careers and salaries like those listed below.

Marketing Manager

$133,380

Median Annual Salary
(National, September 2022)

Public Relations Manager

$119,860

Median Annual Salary
(National, September 2022)

Market Research Analyst

$63,920

Median Annual Salary
(National, February 2023)

Source: Bureau of Labor Statistics

Tell Us Your Career Goals

Achieve your personal and professional goals

We’re here to help

Webster is committed to your success, and you'll never be alone as you pursue your master’s in Marketing.

An education nationally recognized for quality

Earn your ACBSP-accredited Master of Science in Marketing from Webster University, an independent, nonprofit university accredited by the Higher Learning Commission (HLC).

Professors. Professionals. Mentors.

Gain real-world knowledge from faculty experts with professional marketing experience ranging from brand management to product development to international business. Our professors serve as mentors eager to support your career goals and connect you to opportunities, including internships and jobs.