MA in Advertising and Marketing Communications

Discover the business of communication

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100%
Online Courses
2 Years
Time to Completion
$700
Cost Per Credit
36
Credit Hours Required

Become a creative and strategic communicator

Develop a creative, competitive edge, while learning to analyze traditional advertising, social media and mobile marketing campaigns to establish and advance in your career with Webster’s MA in Advertising and Marketing Communications. Graduate prepared to:

Go beyond simply selling a product

Advance your career in advertising and marketing

Advertising and marketing are about connecting with people in creative ways, reaching specific audiences and understanding the ways and means of promotion. Graduate ready to lead with Webster’s MA in Advertising and Marketing Communications. Our program is ideal for working professionals who seek to:

Gain professional experience

Learn in the classroom and beyond it with Webster’s MA in Advertising and Marketing Communications. Pursue internship opportunities to enhance your knowledge and learn how to:

Classes focused on the future of communication

You must complete 36 hours to graduate with your MA in Advertising and Marketing Communications.

Core Courses (24 hours)

The 36 credit hours required for the MA in Advertising and Marketing Communications must include the required core courses.

  • Advertising Decision-Making
  • Foundations of Marketing Strategic Thinking
  • Media and Culture
  • Media Communications
  • Media Organization and Regulations
  • Media Research
  • Seminar in Media Communications
  • Strategic Principles of Advertising and Marketing Communication

Elective Courses (12 hours)

In addition to the eight core courses, MA students can choose four elective courses offered in School of Communications majors.

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Designed to fit your life

Webster’s 100% online format provides the flexibility you need to earn your MA in Advertising and Marketing Communications on your schedule. Make progress toward your master’s while keeping your life’s other obligations in balance.

Learn More About Online Learning

Get ready for unlimited career potential

According to the U.S. Bureau of Labor Statistics, overall employment of advertising and marketing professionals is projected to grow at least 10% from 2020 to 2030. Graduate with your MA in Advertising and Marketing Communications prepared for positions like:

Advertising, Promotions, and Marketing Manager

$141,490

Average annual salary (National, May 2020)

Public Relations and Fundraising Manager

$118,430

Average annual salary (National, May 2020)

Market Research Analysts

$65,810

Average annual salary (National, May 2020)

Source: Bureau of Labor Statistics

Tell Us About Your Goals

Achieve your personal and professional goals

We’re here to help

Webster is committed to your success, and you'll never be alone as you pursue your MA in Advertising and Marketing Communications.

An education nationally recognized for quality

Earn your MA in Advertising and Marketing Communications from Webster, a private, non-profit university accredited by the Higher Learning Commission (HLC) and ranked #16 in U.S. News & World Report’s “Best Colleges” list in the Midwest Regional University category.

Professors. Professionals. Mentors.

Gain real-world knowledge from faculty experts with professional experience. Our professors serve as mentors eager to support your career goals and connect you to opportunities, including internships and jobs.

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