Discover the business of communication

Become a creative and strategic communicator

Develop a creative, competitive edge, while learning to analyze traditional advertising, social media and mobile marketing campaigns to establish and advance in your career with Webster’s MA in Advertising and Marketing Communications. Graduate prepared to:

• Design strategic, multiplatform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies.
• Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals.
• Distinguish the influences of culture and international practices on global advertising and marketing communications.

Go beyond simply selling a product

Advance your career in advertising and marketing

Advertising and marketing are about connecting with people in creative ways, reaching specific audiences and understanding the ways and means of promotion. Graduate ready to lead with Webster’s MA in Advertising and Marketing Communications. Our program is ideal for working professionals who seek to:

• Advance their advertising or marketing career by qualifying for a leadership role.
• Increase their expertise—and positive influence—on media and communications.

Gain professional experience

Learn in the classroom and beyond it with Webster’s MA in Advertising and Marketing Communications. Pursue internship opportunities to enhance your knowledge and learn how to:

• Use essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective.
• Determine appropriate advertising and marketing communications objectives, strategies and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals.

Classes focused on the future of communication

You must complete 36 hours to graduate with your MA in Advertising and Marketing Communications.

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Designed to fit your life

Webster’s 100% online format provides the flexibility you need to earn your MA in Advertising and Marketing Communications on your schedule. Make progress toward your master’s while keeping your life’s other obligations in balance.

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Achieve your personal and professional goals

We’re here to help

Webster is committed to your success, and you'll never be alone as you pursue your MA in Advertising and Marketing Communications.

• Enrollment coaches help you navigate the application, financial aid and enrollment process so you can start your classes with confidence.
• Faculty members provide personalized support, thanks to Webster's intentionally small classes.
• Tutors and other academic support staff can help you tackle particularly tough assignments and classes.

An education nationally recognized for quality

Earn your MA in Advertising and Marketing Communications from Webster, a private, non-profit university accredited by the Higher Learning Commission (HLC) and ranked #16 in U.S. News & World Report’s “Best Colleges” list in the Midwest Regional University category.

Professors. Professionals. Mentors.

Gain real-world knowledge from faculty experts with professional experience. Our professors serve as mentors eager to support your career goals and connect you to opportunities, including internships and jobs.

Watch this video about our Communications programs